By Simon Angelo
Words can change the game.
They had a problem with locker thieves when I was at school. One got caught. The headmaster came on stage next morning, black cape waving behind him.
'Boys, we have a thief in our midst. And as I warned you, I'm going to name him...'
The locker problem ended forthwith.
Well, there's been some other words floating about that have changed one of the most fundamental dynamics in this economy.