Vistafolio, Inc. ("Vistafolio.com") cares about your privacy and takes special efforts to maintain your trust. Vistafolio.com hosts a variety of photographic entries and correspondences authored by users who agree to submit such entries and correspondences (the “Artists”) to specifically assigned Web pages on www.Vistafolio.com, and non-registered users who view such entries and participate in such correspondence with Artists and other users (collectively, the “Visitors”).

This document provides a thorough description of Vistafolio.com's practices to help you understand Vistafolio.com's approach to privacy. You should carefully read this Privacy Policy (the "Policy"). If you have any questions about this Policy, email privacy@Vistafolio.com.

This Policy supplements the Terms of Service ("Terms"). Thus, this Policy is incorporated into and governed by all of the terms of the Terms. In the event of any conflict between the terms of the Terms and this Policy, the terms of this Policy shall control.

This Policy applies only to information collected on the Vistafolio.com Web site. It does not speak about Vistafolio.com's practices for information collected elsewhere or the practices of any third parties, including those who operate sites on Vistafolio.com's behalf and that display Vistafolio.com’s branding.

INFORMATION WE COLLECT

We collect information about you through the use of cookies and IP addresses, registration as a Visitor or Artist and through correspondence.

1. Cookies and IP Addresses. When you visit our site, Vistafolio.com may collect information about you and your visit through cookies and IP addresses and by analyzing what URLs you came from and go to.

A cookie is a small piece of information stored by a Web site on your computer's hard drive. Cookies are extensively used by Web sites as a convenient way to store information about your visit to such Web site. If you have not registered, cookies help Vistafolio.com understand the site better and target ads based on whatever information Vistafolio.com knows about you (which isn't much if you have not registered). Most browsers allow you to configure your preferences to notify you when cookies are being placed on your hard drive or to reject all cookies. Rejecting cookies will not noticeably affect your experience as an unregistered visitor.

An IP address is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP address stays the same from browser session to browser session; but if you use a consumer Internet access provider such as AOL or Earthlink, your IP address probably varies each session-thus making it difficult for Vistafolio.com to use your IP address (by itself) to determine whom you are. When you visit the site, Vistafolio.com servers log your IP address, which is used for, among other things, systems administration and aggregated usage reports.

Some of the banner advertisements displayed on the Vistafolio.com site are provided by outside companies. These banner advertisements may contain cookies that will be placed on your computer. We cannot control their use of cookies or how they will use the information we gather.

2. Registration on Vistafolio.com. The Vistafolio.com site is optimized for registered users. If you register, Vistafolio.com uses cookies and IP addresses as described above. In addition, Vistafolio.com uses cookies to store your preferences and passwords for your convenience, to provide you with a more personalized experience, and to track your use of the site. You must accept cookies to access the site as an Artist.

When you register, Vistafolio.com asks you for contact and demographic information. Vistafolio.com uses registration information internally for a number of purposes, including:

• Email Distribution. As described in the Terms and for administrative purposes (such as to notify you about changes to the
  Terms or this Policy). In accordance with instructions on the site, you may opt not to receive certain emails in the future, and
  Vistafolio.com will use reasonable efforts to honor your request.
• Email Notifications. In a number of places, Vistafolio.com provides the option to receive an email when an activity occurs. For
  example, you can choose to be emailed if a specific Artist uploads new photographs. If you choose to be notified in such
  instances, that Artist may be able to see your message.
• Display banner (and similar) advertising to you in connection with the site that is more targeted to you specifically. In doing
  this type of targeting, Vistafolio.com or its ad server, and not the advertiser, connect you with the targeting criteria.

3. Artist and Visitor Correspondence. Vistafolio.com provides a forum for Artists to post their photographs and comments ("Content") and for Visitors to view such Content and communicate with Artists and other Visitors (collectively “Correspondence”). Personal information you include in Correspondence may be used by Artists, who will also have available to them any information that you send them directly. Artists’ use of this information is bound by the principles and practices expressed here.

Any information, including personal information disclosed in Correspondence is public and is not subject to our privacy policy as described in this Policy. Please be aware that if you voluntarily disclose information online, personal or otherwise, that information can be collected and used by others. For example, if you post personal information online you may receive unsolicited messages from others. Vistafolio.com will have no means to control this.

4. Additional Information. In addition to the above, we may also collect personal information about you that you provide through communications to us, such as an email requesting customer service or that third parties provide, such as a complaint about you from another Artist or Visitor.

5. Corrections and Updates to Your Personal Information. You may review your personal information at any time and you may change or correct selected personal information about yourself.

6. Canceling Your Registration and/or Deleting Your Personal Information. You may cancel your registration to the site or request the removal of your registration information from our records by emailing privacy@Vistafolio.com. Vistafolio.com will send you an email to confirm your request. After you respond, Vistafolio.com will remove your information from its "live" database, but residual information may remain in archives and records. Vistafolio.com may not be able to propagate changes to your registration information to third parties who have received such information as described below. In addition, if your account is being terminated for violations of the Agreement, Vistafolio.com may keep some of your registration information active to prevent re-registration.

WHO HAS ACCESS TO AND CAN USE INFORMATION WE COLLECT

1. Contractors and Third Party Service Providers. Vistafolio.com uses contractors to help with its operations. Some or all of these contractors may access the databases of user information. Usually these contractors will enter into an Agreement that places restrictive provisions on their use and disclosure of all information they obtain through the relationship.

Vistafolio.com also uses third party service providers to help with certain aspects of its operations that may require disclosure of your personal information to them. Vistafolio.com will usually place extensive restrictions on the ability of these third parties to use and disclose your personal information except as necessary to perform the services that they are asked to perform.

2. The "Corporate Family." Although Vistafolio.com currently does not have a parent company, any subsidiaries, joint ventures or other companies under a common control, it might in the future. In these cases, Vistafolio.com would expect to, and may, share some or all of your information with these other companies, in which case Vistafolio.com will ask such entities to honor the promises in this Policy. In addition, as part of a diligence review, Vistafolio.com may disclose some or all of your personal information to a potential acquirer or merger partner, although in this case Vistafolio.com would restrict their use and disclosure of this information.

3. Government Relations and Lawsuits. In some cases, the government can compel the disclosure of information about you, and of course Vistafolio.com will need to comply. However, irrespective of those situations, Vistafolio.com can unilaterally turn over information about you to the government if it believes such disclosure to be appropriate, in which case you authorize it to do so. You also consent to Vistafolio.com disclosing information about you to actual or potential parties to a lawsuit that Vistafolio.com is or may become involved in (a) if it is required to do so, (b) if it reasonably believes that such disclosures will potentially mitigate its liability, or (c) to enforce its rights.

WHAT WE DO WITH THE INFORMATION WE COLLECT

1. Demographic Information. Vistafolio.com collects general demographic information about users who register as Artists. We use the personal information that we collect about our Artists so that we may communicate with such users, as described above, and to provide such users with specifically targeted advertisements.

We produce aggregate reports for advertisers. For example, we tell advertisers how many people saw or clicked on an ad and additionally, how many people saw or clicked on ads in different portions of our service. Where available, we may offer additional information about viewer characteristics. However this does not include personally identifiable information or online usage patterns. Our advertisers allow us to provide our service to our users and our members. In return, they need to know how to effectively place their ads to potential customers.

2. Integrated Services. Although Vistafolio.com doesn't currently offer any integrated services operated by third parties, Vistafolio.com may do so in the future. If we do offer an integrated service operated by a third party and you choose to use these services, the integrated service may request that personal information you have provided to Vistafolio.com be released to the integrated service. Vistafolio.com will notify you before allowing you to use a third party integrated service so that you may make a decision at that time if you want the information to be released. If you do want your information released, Vistafolio.com may transfer some or all of your registration information and other information to the third party to operate the integrated service if you choose to use these services.

3. Internal Analyses and Reports. Vistafolio.com uses all of the information in its databases, including personal information you've submitted, your transactional experiences, and other server and usage logs, to analyze the site and user behavior, troubleshoot technical problems, resolve disputes and address complaints, and prepare aggregated reports that are shared with others.

4. Other Uses of Information. Specific uses of personal information that vary from this Privacy Policy (if any) may be found throughout the site. When you receive notification that specific information that you submit to the site will be subject to privacy practices which are different from those described in this Privacy Policy, you will be informed of those alternative privacy practices prior to the submission of the information and those alternative disclosures will govern that submission.

There may be situations where Vistafolio.com collects data through a survey or similar process when the page does not link to this Policy. In those cases, unless you are informed otherwise, you should assume that Vistafolio.com’s privacy policy as expressed in this Policy applies to such data.

ADDITIONAL NOTICES

Collecting Personal Information from the Site. Vistafolio.com wants the community to be vibrant and engaged. Thus, Vistafolio.com is delighted when users begin communicating with each other outside the context of the site. However, not every user wants to engage in these types of dialogues, and Vistafolio.com believes each user should have the right to set the boundaries that feel right to them. Thus, you may not collect, use or store any personal information about other users on the site for any purpose whatsoever unless the user invites you to do so. Thus, if a user displays an email address in any Content or Correspondence, you can assume that the user is willing to receive a single personal email from you that has some relation to the site. However, without that user's permission, you may not contact the user about something that has nothing to do with Vistafolio.com, store that user's contact information in a database for further communications, or continue to contact the user if they have requested you not to. In all circumstances, as described in the Terms, you may not use robots, scripts or other automated procedures to collect any information, including user contact information, from the site. You also may not email users inviting them to join your own online journal site under any circumstance – doing so is a theft of Vistafolio.com's valuable rights and an affront to users. Vistafolio.com will protect its interests very vigorously in this regard.

Limits on Vistafolio's Abilities. A site and service as complicated as Vistafolio.com is never perfect, and thus Vistafolio.com may inadvertently make uses or disclosures of your information in ways not contemplated by, or in direct contravention of, this Policy. Vistafolio.com might also make ad hoc uses of your information in ways it can't contemplate here. Vistafolio.com will do its best to work with you if these types of situations arise, but your sole remedy in these cases is to have Vistafolio.com try to rectify the problem as soon as it can.

In addition, although highly unlikely, it is possible for Internet transmissions containing your personal information to be intercepted by others. It is impossible for Vistafolio.com to ensure the privacy and security of all transmissions made to and from the site while in transit.

Of course, Vistafolio.com does not control the privacy practices of its advertisers and other third-party sites that it promotes or links to. If you click through a banner ad or link and submit your information to an advertiser, you will be subject to their privacy policies. Please make sure you understand these policies before submitting your information.

CHILDREN’S PRIVACY

Vistafolio.com feels strongly about protecting the privacy of children and encourages kids to involve their parents in any interactive activity they participate in online. We will place prominent notice wherever personally identifiable information is collected requesting the child to ask a parent for permission to proceed.

We will not collect online information from a user under 13. We will also not:

• collect personally identifiable offline contact information from users under 13 without prior verifiable parental consent.
• distribute to third parties any personally identifiable information collected from a child under 13 without prior verifiable
  parental consent.
• give children the ability to send e-mail, create personal web pages, participate in forums or kids chat rooms without prior
  verifiable parental consent.
• entice a child under 13 by the prospect of a special game, prize or other activity, to divulge more information than is needed to
  participate in such activity.

The following are details of the information we collect and how we use it:

• We collect general usage information about visitors to our Web site through the use of cookies and IP addresses. A cookie
  is a small piece of information stored by a Web site on your computer's hard drive. We use cookies to track your child’s use of
  our site and when your child re-visits Vistafolio.com, cookies enable us to customize our content according to your child's preferences.
  Cookies tell us nothing about your child personally unless you or your child specifically gives us additional information.
  Most browsers allow you to configure your preferences to notify you when cookies are being placed on your hard drive or to reject all cookies. Rejecting cookies will not noticeably affect your experience as an unregistered visitor. An IP address is a number that is automatically assigned to your computer when you use the Internet. Vistafolio.com servers log your IP address, which is used for,
  among other things, systems administration and aggregated usage reports.
• Vistafolio.com collects general demographic information about users who register as Visitors and we collect additional personal information about users who register as Artists. We use the personal information that we collect about our registered Visitors
  and Artists so that we may communicate with such users, as described above, and to provide such users with specifically targeted advertisements. Only individuals 13 years or older may register as an Artist or Visitor.
• Some of the banner ads displayed in our Web Site are provided by outside companies. These ads may contain cookies. While we use cookies in other parts of our Web site, cookies received through banner ads are collected by our advertisers and we do not have
  access to this information. Cookies in and of themselves do not contain any personally identifiable information about your child.
• We produce aggregate reports for advertisers. For example, we tell advertisers how many people saw or clicked on an ad and
  additionally, how many people saw or clicked on ads in different portions of our service. Where available, we may offer additional information about viewer characteristics. However this does not include personally identifiable information or online usage patterns.
  Our advertisers allow us to provide our service to our Artists and Visitors. In return, they need
  to know how to effectively place their ads to potential customers.

COPPA

Because we care about the safety and privacy of children online, we comply with the Children's Online Privacy Protection Act of 1998 (COPPA). We offer the following for the protection of children under 13:

Participation as an Artist or Visitor of Vistafolio.com requires initial registration and the collection of information. Children under 13 may not register as an Artist or Visitor.

This site is operated by Vistafolio, Inc. We are the only operator that collects or maintains personal information through this site. If you have any questions regarding this policy or the safety of kids at Vistafolio.com, please contact us at privacy@Vistafolio.com.

© 2007 Vistafolio, Inc.